The story

Baking isn’t my professional background but it is my true passion. Since my youngest age, I have been baking with joy and pleasure, together with my little brother.  “L’amour de la bonne cuisine” runs in the family DNA.

10 years ago after graduating with a MBA in Luxury Brand Management I was leaving France (my home country). During these years, I was working for big corporates and at last for an international luxury group in Amsterdam. I learnt so much, met incredible people, and had loads of fun.

Christmas 2018, I quit my job to focus on my own project. Like for many others, entrepreneurship has (absolutely) not began as a straight road for me. It was more of a very bumpy ride. But step by step, things finally started to fall into place, and I could start building my dream.

My biggest source of joy right now: knowing that you will soon be able to enjoy Good Bear cookies any time of the day (from Fall 2021). Thank you so much for your support!

Laura