Baking isn’t my professional background but one of my true passions. Since my youngest age, I have been baking with my two grand-mothers. ‘L’amour de la bonne cuisine’ runs in the family DNA.

After graduating from business school, I was leaving France, my home country. During these years, I was working for big corporates and at last for an international luxury group in Amsterdam. I learnt from the best, met incredible people, and had loads of fun.

Christmas 2018, I quit my job to focus on setting up Good Bear. Like for many others, entrepreneurship has (absolutely) not began as a straight road. It was more of a very bumpy ride. On top of issues related to the company set up, I had to face health problems that prevented me from walking for months - if not years.

Today, being able to stand for 10 hours per day in the store and living my life in a painfree way, together with my beloved team, is a true gift from God. Serving you amazing cookies fresh out of the oven is the cherry on the cake ;-) Every morning when I wake up, I feel incredibly blessed.

Good Bear has become an absolute representation of everything I love and value in life. This makes me one of the happiest girls on this planet.

X Laura